licensees - partners

Experience shows that commercial collaboration partners are often to be found via the inventor's or the institution's own network.

If you start from scratch, the Internet, patent databases, and market databases can be useful tools.

contacts

Beware that market reports and analyses can be expensive, but necessary.

Conventions, conferences, and "contact events" can also be useful. Finally, external advisers can also contribute.

The result should hopefully be a number of potential licensees.